What is M-commerce and E-commerce?
Buying and selling of goods through mobile phones and tablets is known as M-commerce (mobile commerce). M-commerce includes in app purchasing, mobile banking and digital wallets such as Apple Pay and Samsung Pay. Whereas E-commerce requires people to conduct their activities with a laptop or desktop.
The rise of M-commerce
Thanks to lockdown, M-commerce has grown significantly, hence ensuring shopping apps have also grown. It is estimated that 54 per cent of online sales will be produced via m-commerce sales in 2021.
Advantages and Disadvantages of M-Commerce
The Advantage of m-commerce:
- Large variety of products and services to view.
- Easy access for customers through their smartphone devices.
- Social media sites like Instagram and Facebook have introduced ‘buy now’ buttons to take users straight to the businesses website and proceed with a purchase.
Disadvantages of m-commerce:
- Poor experiences can deter consumers from returning back to the company.
- Businesses must comply with tax laws and regulations in line with the countries they are shipping to.
- Customers don’t have the ability to touch and feel the products they are buying, like they can do when shopping instore.
